March 21st is known as the International fragrance day, an annual celebration of the fragrance industry. In the UK, this day is often part of weeklong scented festivities, during which many fragrance experts and enthusiasts come together to share their passion for scents.
During this week, the Fragrance Foundation UK also announces the awards finalists in the fragrance, packaging, innovation, retailer, media campaign, and journalism categories.
I am very excited and incredibly honoured to be a finalist in the Jasmine Awards Rising Star Category for a written article on perfumery in antiquity. The article is called Originality, Imitation and Flankers – Creativity Behind Perfumes in Antiquity. As its title suggests, the article discusses the creative processes behind perfume making and evaluates and contrasts ancient and modern techniques of perfume marketing. The article was published on Medium and can be found here.